Hello! I'm Ashley - the girl behind Pale Fox Designs. 

Started out of my apartment in Indianapolis, Pale Fox combines all the things I love: art, imagination, design, and a little whimsy.


Ever since I was little, I've had the unstoppable urge to create. I won my first art fair in kindergarten, and the energy and passion to make great things has carried on. In addition to art, I have a passion for knowledge, which makes slowing down difficult. I constantly want to learn new things, pick up new skills, and test the unknown.

In college, this meant experimenting with different majors, trying out new cultures, and exploring the world. After graduating from Loyola Chicago, my passion for art led me to Indianapolis where I eventually completed my Master of Fine Arts in Visual Communication Design. A string of freelance projects introduced me to my future employer, where I've been since graduating (a third time...and maybe the last?). I've had the chance to design websites, brochures, books, flyers, banners, and even a 900 foot long store front.

But my love of art doesn't stop at 5PM, and my desire to keep creating eventually led to Pale Fox Designs. It started with seeing all the inspiring female makers on Instagram. I thought to myself, what's stopping me from doing the same? What's stopping me from starting my own shop, from sharing my art with the world, from learning and creating and making something new? So here I am! I try to make something every day, and as I create, I notice that it gets harder and harder to stop. I can't not make something! 

Whether it be watercolor wreaths, witty greeting cards, wedding suites, or logo designs, I love the opportunity to challenge myself to create something new. My desire to keep making - mini clay monsters, naughty birthday cards, jewelry, embroidery art - is what gives me purpose. 

Currently, all items posted in my etsy shop are designed, printed, packaged, and mailed from my apartment in Indianapolis. I put a lot of love into every design and every sale, but I'm constantly learning and growing, so please check back often.